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In marketing activities, managing "Campaigns" is crucial. By using HubSpot's "Campaign" feature, you can visualize the ROI (Return on Investment) for each initiative, such as website visits, form submissions, and ad clicks. Furthermore, leveraging HubSpot Campaigns streamlines the measurement and management of your overall marketing efforts.

HubSpot workflows are the backbone of marketing automation. However, have you noticed that the more you try to automate complex business processes, the more the number of steps increases, turning your management screen into a vertically endless, tangled mess of "spaghetti code"?

In B2B marketing, webinars, seminars, and online conferences have become the cornerstone of lead generation and nurturing. HubSpot provides the "Marketing Event" object to manage data for these events. When integrated with tools like Zoom or GoToWebinar, this feature is incredibly convenient as it automatically generates event data. Furthermore, HubSpot’s native event management features and official support are robust, supporting the efficiency of event operations.

If you use HubSpot, searching for a company is a daily task. You might be a sales rep checking an account's history, a marketer building a segmentation list, or an admin cleaning the database. HubSpot provides several standard ways to find company data. But when it comes to the "holy grail" of automation, many admins hit a hard wall. They discover that "searching" and "automating" are two very different things in HubSpot. This article will cover the three standard ways to search for companies, explain the "Automation Wall" that every advanced user hits, and reveal the custom solution that unlocks true, intelligent automation.

How to Achieve the Advanced Strategies You Thought Were Impossible with Standard Features HubSpot is the world's leading platform for inbound marketing and sales. Its core "Workflow" feature is a powerful marketing automation (MA) engine that has helped countless companies improve operational efficiency and customer engagement.

HubSpot is an incredibly powerful platform, unifying CRM, marketing, sales, customer service, CMS, and operations all in one place. Many companies have adopted HubSpot and are reaping the benefits across every aspect of their business, from lead generation to customer engagement and LTV improvement. However, the more deeply marketers use HubSpot, the more they encounter a specific frustration: "If only I could just do this one more thing..." This often happens with automation that involves company-specific business logic or complex data integrations, revealing a gap that standard features can't quite reach. A classic example of this is the desire to "automatically select and recommend the optimal in-house product seminar or webinar based on a contact's attributes and past behavior." The video in this post demonstrates a solution that turns this "can't" into "can" using a third-party custom workflow action. In this article, we'll first explore why this "automatic recommendation" is difficult with standard HubSpot features, why marketers need this capability, and finally, discuss the solution shown in the video and its potential.

Casetext, the developer of the AI legal assistant "Co-Counsel," was acquired by Thomson Reuters for a staggering $650 million. The success strategy shared by its founder, former lawyer Jake Heller, is now treated as a "textbook" for many AI entrepreneurs. However, in the current landscape—where AI development has been radically transformed, superheated by VC money, and defined by fierce competition—is that "textbook" still valid? Why do so many AI startups get stuck after creating a "cool demo"? Was Casetext's success truly reproducible through strategy alone? This article will not blindly accept the strategy Heller presented. Instead, it will thoroughly re-evaluate it from the perspective of the harsh realities facing modern AI ventures: employment issues, market shrinkage risks, and price wars. We will clarify the "one truth" to be learned from his success and the "two dangerous myths" that could lead to ruin if imitated today.

Craft compelling landing pages with HubSpot! This guide dives into optimization strategies and lead generation techniques.